Question 5: How did you attract/address your audience

We attracted/addressed our audience in our media product by having a similar social class in our film so they could relate to the situation and feel for the protagonist. We have put a working class female babysitter trying to get some extra money for shopping and other leisure activities. Our audience can relate to this because the target audience age range is 15-30 and the younger people of our target audience can relate to this because most of them would have done this before to get some money and the older generation would have done this when they were teens. 

The antagonist in our movie is about 40-50 years old and our audience cannot really relate to him and have no feelings towards him, as he is the mysterious character, which no one really knows what he looks like. Our antagonist is from a working class background as you can tell by the way he is dressed but that is the only connection the audience has with him, which isn’t a strong or certified one. Also having an antagonist and protagonist is typical of the horror thriller/horror genre so they can build suspense, which we have done by intercutting scenes and using music. This technique will let the audience build a relationship or some sort of connection with the protagonist before we went into the dramatic scene where the antagonist confronts the protagonist. Using music and intercutting scenes kept the audience interested in the movie by giving the audience the knowledge that she is in danger but she does not know it yet and as the intercutting progressed she starts to catch on but she only knows what is going on just before the antagonist jumps out at her threatening her with a pitchfork. We also used a CCTV, which was a shot where we felt we could make the audience feel that they were spying at the antagonist, which would make them feel apart of the film. 

We have used many different techniques and ways to attract/address our audience using the four key elements mise en scene, camera, editing and sound which helped involve the audience and build a dramatic suspense which we tried to involve them as much as possible.