Production Audience

Who would be an audience for our media production?

 This is my personified target audience, who was created in open office by me. His name is Alex Williams and he is 22 years old. He is the average person we have aimed our opening sequence as a specific target audience is key to create a well-constructed, effective opening sequence. He is composed of many factors that we considered in order to create an opening sequence that appealed to a varied audience in order to earn as much money as possible in the industry.

The first thing that we considered was his occupation, shown by his belt. He is a skilled working class manual labourer, more informally known as a plumber/handyman. I have chosen our characterisation of the target audience to be a plumber, as this shows motivation towards money, as he has put in the time to learn the necessary skills needed, in order to become a plumber, which is a fairly highly paid job. Our opening sequence being a horrorfilm is likely to appeal to someone like 'Alex' as he will enjoy the type of story that engages him- normal family being terrorized. It’ll also allow him to relate to this modern day setting in a house.

Secondly, I have considered his clothing. He is wearing highly fashionably clothing and therefore he is likely to take pride in his appearance, but more importantly, it shows that he is just an average person living in London. He is likely to appreciate the story behind our sequence, as our main character is dressed similarly to him, and this will allow him to relate to our story, perhaps making it more engaging as he will feel that this could happen to him which will make him feel more scared when watching our opening because this is happening in today’s society therefore this could happen to him. So maybe by having the murderer’s clothes similar style to the audience clothes will make our opening seem more realistic and therefore will make the opening more terrifying. The aim of our horror is to frighten the audience and the choice of clothing plays a big part in our production.

Also, 'Alex' is holding a newspaper, which is in fact The Sun. He enjoys to read tabloid newspapers and this represents the fact that he is likely to enjoy a good story in which he can speak to his friends about, and this will mean that our story will not only be a good 'gossip' story that he can talk about, but also be an effective means of advertisement for our sequence as word of mouth is the most effective method.